Branding for Rachelle Welling Photography, a wedding and lifestyle photographer based out of Arizona. Rachelle’s ideal client is a woman in her upper-20s to late-30s, values experiences over things, nature lover, outdoorsy and cares about her growth (self, spiritual, etc). With that in mind, we wanted her brand to feel warm, intimate, boho and classy.
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Programs: Procreate, Illustrator, InDesign