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I had the pleasure of working on the environmental graphics at LinkedIn’s new Toronto office through CannonDesign. The project lasted about three years and a ton of research, heart and soul went into each and every concept. I had so much fun learning about the diverse city and collaborating with so many different creatives. My team was responsible for all wayfinding signage, neighborhood, conference room and phone room graphics. I even had the opportunity to outsource some local artists for various pieces.
Graphics and art bring LinkedIn’s story to life
The environmental graphics and local art program that fills LinkedIn’s Toronto workplace is nuanced, vibrant and inspiring all at once. Inspired by the “cultural mosaic” that is Toronto, the graphics explore connections, overlaps and differences that strengthen the city. Here are just some examples:
Large conference rooms are named after cultural festivals that are in Toronto. Through these events, numerous populations — indigenous, arts and theater, immigrant communities, the city’s LBGTQ+ population — are represented. Graphic walls also feature references to diverse communities across Toronto.
An interactive installation invites staff and visitors to make their mark permanently in the space by stringing together traits that characterize themselves and their connection to Toronto. The intent is to celebrate the individual attributes that make their people and culture unique.
A family tree graphic illustrates how different teammates can and will define success in their careers.
*I worked under our Creative Director and designed 15 flat vinyl and two dimensional installations
Client: LinkedIn
Architecture: CannonDesign
Interior Design: CannonDesign
Environmental Graphics: CannonDesign
Experience Installations: Acrylicize
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Programs: Illustrator
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Minority ethnic groups and women are significantly underrepresented in architecture and related design professions. So, a team of CannonDesign colleagues wrote a children’s book that helps children of all backgrounds see their voices are needed and welcome in this space. Deja and her friends think big, take adventures that expand their horizons - and sometimes push them to the edge. Through her exploration and problem solving, Deja teaches young readers about key topics and ideas across design thinking, science and beyond.
The vision for Deja is to nurture the talent pipeline by encouraging underrepresented children to explore careers in design; advance CannonDesign’s DEI mission; serve as a bridge between the design profession and diverse communities; and provide opportunities for client engagement.
I worked alongside the writing and editing teams to hand draw each illustration. Spanning from full scenes to micro interactions, the artwork embodies a child-like spirit with playful colors, gentle textures, and whimsical characters.
Designing Dreams is an energizing story of exploration, teamwork and persistence. It encourages children from all backgrounds to exercise design thinking and to believe in their own ability to make their dreams come true.
The book is available for purchase here: dejathedynamo.com
A portion of proceeds will be donated to the ACE Mentor Program of America.
2024 GDUSA American In-House Design Award Winner!
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Programs: Photoshop, Fresco, InDesign
Fast Company Most Innovative Companies 2021 Announcement for CannonDesign.
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2022 Happy New Year Message for CannonDesign.
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Programs: AfterEffects
Every year, CannonDesign holds a firm wide t-shirt design contest for our day of community service. This year, there were 65 entries submitted from over 60 employees. The core team selected their top five designs, and from there, opened the voting up to all 1100+ CannonDesigners.
My design won and was screen printed onto charcoal grey t-shirts. It was awesome to see everyone sporting my design while giving back to our communities nation wide!
Read more about our community service day here.
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Programs: Illustrator
Kinetic typographic animations for the CannonDesign website.
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Programs: AfterEffects
Kirkland Ranch Academy of Innovation (KRAI) was designed to be a vessel of impact for students and the local economy. Focusing on Career and Technical Education (CTE), the school offers hands-on, interactive learning that teaches skills more than theory—arming students with the competencies needed to successfully transition from high school to careers, or into college and beyond. Showcasing strategic siting and stunning architecture, the project features various internal and external spaces engineered to foster community, collaboration and safety.
New School, New Identity
KRAI is not only a new school building, it's also a concept born from a new idea. This uniqueness allowed our team to deliver an array of original elements, including the school's brand and visual identity. Drawing inspiration from the school's schematic design, curriculum and the surrounding environment of the Florida wetlands, our graphics team designed an original logo, typography, color palette and brand guidelines to create a sense of belonging, openness and unity.
The school's icon uses a structural grid from the building's footprint and features a "pathway" icon inspired by the vibrant courtyard. This continuous path is the primary visual language also used in supporting elements, such as signage and merchandise.
*I worked under our Creative Director and was in charge of designing the department-specific logos, the brand guidelines booklet and created templates for business cards / brochures for their marketing department to use
Client: Pasco County Schools, Kirkland Ranch Academy of Innovation
Architecture: CannonDesign
Interior Design: CannonDesign
Graphic Design: CannonDesign
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Programs: Illustrator, InDesign
Branding for Rachelle Welling Photography, a wedding and lifestyle photographer based out of Arizona. Rachelle’s ideal client is a woman in her upper-20s to late-30s, values experiences over things, nature lover, outdoorsy and cares about her growth (self, spiritual, etc). With that in mind, we wanted her brand to feel warm, intimate, boho and classy.
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Programs: Procreate, Illustrator, InDesign
Branding, packaging, menu/website layout design and more for Rivals Sports Bar & Grill in Kenosha, WI.
Kenosha lies right on the border of Wisconsin and Illinois, bringing in sports fans from all across the board. Rivals has a strong love thy neighbor attitude, which is where the "come one, come all" tagline rooted from. Packers or Bears, you're all welcome there!
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Programs: Illustrator, InDesign, Photoshop, Wordpress
A collection of different vector illustrations I’ve worked on for different projects.
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Programs: Illustrator
Is it weird to share your own wedding on your portfolio? Maybe, but when it comes to being a creative, it’s hard to not treat everything like a brand.
I designed: all signage, our save the dates, invitations, wedding website, flower arrangements, name cards, table numbers, menus and more.
Venue: Boxed & Burlap
Photography: Chantel Breanne Photography
Rentals: Gertrude & Evelyn Event Rentals
Caterer: Celebration on Wells
Bridleman Brewing is a local start up brewery out of Kenosha, Wisconsin. These are labels I designed for three different seasonal beers: Old Ale, Barley Wine and Golden Ale.
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Programs: Illustrator, InDesign
Logo development and business card design for LeeAnne Rae Events, LLC — An event planning start up out of Detroit, MI.
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Programs: Procreate, Illustrator, InDesign
